The Clueless Business Owner - Marketing Class
Welcome to The Clueless Business Owner Classroom
Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration.
Do you have a small service-based business? This podcast was especially created for you!
For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet.
I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to teach.
As a consultant I can only work with so many businesses at once, but with a podcast I can reach and help so many more!
The consumer is using the Internet to find what you're selling. BOTTOM LINE.
If they don't find your business - you lose money.
The Internet can be very difficult to navigate. It's overwhelming, constantly changing, and scammers are a very real threat.
I want to teach you how to use the Internet to grow your business in a way that is practical and not overwhelming. I want to give you an education that will protect you from marketing scams.
Join me! Let's grow your business together.
The Clueless Business Owner - Marketing Class
Lesson 3: Mapping the Customer Journey
Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful. It's a brief lesson - but a very important one!
If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business.
You achieve this impact by communication.
But, what if you aren't there to have that impact?
What if they are experiencing your business alone, without your presence or impact on how they see it?
This is what happens when someone visits your website.
Section Markers:
2:04 Can You Remove Your Ego from Your Business? - Do you have the ability to completely remove your business owner hat and walk in your customer's shoes? Let go of what you THINK people want and see and instead really grasp their perspective? It sounds like an easy thing but it is certainly not. When was the last time you did that OR have you ever? Over the years I have learned one huge flaw with many business owners is sometimes they get hung up on details that have very little impact on the business at all - this is when your ego is getting a little too involved in your business. Remember, it's not about YOU.
3:32 Website Mobile Friendliness - What does your business look like on your phone? This is where the vast majority of people are going to experience your business online. Here is where you will map the journey from website visitor, to lead, to potential new customer.
9:33 Website User Friendliness - Here I will share with you the 6 check points to determining how user friendly your website is.
I mention the free tool Google provides to check your website's speed, here is the link to that: https://developers.google.com/speed
NOTE: Be sure to make a list of everything you need to work on and do NOT put it on the backburner! These are things that are directly connected to the revenue of your business.