The Clueless Business Owner - Marketing Class
Welcome to The Clueless Business Owner Classroom
Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration.
Do you have a small service-based business? This podcast was especially created for you!
For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet.
I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to teach.
As a consultant I can only work with so many businesses at once, but with a podcast I can reach and help so many more!
The consumer is using the Internet to find what you're selling. BOTTOM LINE.
If they don't find your business - you lose money.
The Internet can be very difficult to navigate. It's overwhelming, constantly changing, and scammers are a very real threat.
I want to teach you how to use the Internet to grow your business in a way that is practical and not overwhelming. I want to give you an education that will protect you from marketing scams.
Join me! Let's grow your business together.
The Clueless Business Owner - Marketing Class
Lesson 2: A Practical Lesson in Internet Real Estate
Remember the saying "Location is Everything" when it comes to a business?
Everyone understands the importance of location when it comes to a brick-and-mortar business.
How about those giant yellow books we use to have? Whenever you need a plumber or something you got out the book. Do you remember how many businesses started with A because they wanted to be listed first?
Well Mainstreet is now the first page of Google!
People now go to the people Internet to find a plumber for example, but the problem is not enough businesses are trying to start with an A if you know what I mean?
The amount of really small service-based businesses NOT using the Internet is shocking.
Just like Mainstreet the Internet is great real estate, that every business owner needs to invest in. Today's podcast will explain the various pieces of real estate available and the impact on your business.
Section Markers:
2:25 High Search Equity - Is your business sought on online? Well that means you have high search equity and you should especially be looking out for some good real estate.
3:05 Internet Search = Google - The search engine Google has 91.9 % marketshare, so this is where your attention lays when it comes to Internet real estate.
4:25 Demographic Determines Value of Real Estate - Depending on where you are in the world determines your search value and opportunity. Here I will give you some examples of various city demographics and how search equity works.
6:54 Missed Opportunity - If your business model has high search equity and you are not in the Internet search you are MISSING revenue opps BIG TIME.
7:30 5 Ways to Be in the Search - Here are 5 different ways your business can be visible in top searches.
8:37 Practical Logic of Real Estate - The Internet is in fact real estate for your business online but just for the sake of learning let's relate it to actual real estate.
11:22 The 6 Different Types of Internet Real Estate - Here we break down the 6 different opportunities and what determines their value.