The Clueless Business Owner - Marketing Class
Welcome to The Clueless Business Owner Classroom
Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration.
Do you have a small service-based business? This podcast was especially created for you!
For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet.
I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to teach.
As a consultant I can only work with so many businesses at once, but with a podcast I can reach and help so many more!
The consumer is using the Internet to find what you're selling. BOTTOM LINE.
If they don't find your business - you lose money.
The Internet can be very difficult to navigate. It's overwhelming, constantly changing, and scammers are a very real threat.
I want to teach you how to use the Internet to grow your business in a way that is practical and not overwhelming. I want to give you an education that will protect you from marketing scams.
Join me! Let's grow your business together.
The Clueless Business Owner - Marketing Class
Lesson 1: Taking a Leap Into Change / About the Clueless Business Owner
Welcome to the first episode of The Clueless Business Owner Podcast!
A little over a year ago I created my first podcast. I gained quite a few listeners, had some great feedback but it just didn't feel like I was on the right path.
Over 10 years ago I started my entrepreneurial journey..... if there's one thing I've done to a fault, I have followed my gut.
It has never lead me wrong ....at least not yet anyway.
I am however super glad I did start my podcast even when I was unsure of my direction because there is one thing I have always said, clarity is an action process.
You figure it out while you're doing it, not while you are thinking it to death..or waiting until some perfect timeframe which by the way is a unicorn, it does not exist.
You have to be moving in the process even if you are scared and uncertain. You have to take action and take chances. You have to be willing to make mistakes and get back up and start again.
This is how you find your path.
In this episode I share with you how I finally found the path I need to be on with my podcast. I thought this dream was too big for me, I thought I needed to scale it way down, but then I thought, heck, what do I have to lose?
Important Points:
1:23 Clarity is an Action Process - The perfect time to do something does NOT exist.
3:05 Marketing is a Bridge to Customers - We live in a time whereas we have incredible an opportunity to easily reach a large number of people.
7:50 Marketing Education is Critical - Getting educated on modern marketing tactics can literally mean the difference between failure and success. It was this lack of knowledge that caused my first business to fail.
8:50 There are No Golden Tickets or Passes - Despite leaving corporate America as a 6-figure award-winning sales executive (many times over) I STILL failed in my first business venture.
9:59 Marketing Scams: Each year business owners lose thousands of dollars as a result of marketing scams. Have a marketing education can prevent this loss.
11:34 It's Your Fault - Being scammed is a large of education and therefore a bad decision and something you should take full responsibility for.
12:16 The Fear Mindset - Many business owners are held back out of fear of all of the information and the responsibility of learning it.
13:40 Really Small Businesses- Did you know 86.3% of small business owners make less than $100K in income per year? Did you also know there is a 70% failure rate among this really small businesses?
15:54 Surviving Obstacles - If you create a strong marketing strategy in your business not just when you need customers but one that is constant and consistent, your busines will weather any storm.
17:41 The Pandemic and Business Failures - Over 200,000 businesses closed during the first year of the pandemic. What was the reason? It's not what you think.